Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece and Michael Ahearne - 11th ed. - Upper Saddle River, NJ : Pearson Education, c2010. - xxxi, 505 p. : ill. ; 29 cm. ISBN: 9780138152475 LCCN: Subjects--Topical Terms: Selling LC Class. No.: HF5438.25 / .M35 2010