Kotler, Philip Principles of marketing : a South Asian perspective / Philip Kotler ... [et al.]. - 13th ed. - New Delhi : Pearson/Dorling Kindersley, c2010. - xxiii, 613, [105] p. : ill. ; 29 cm. ISBN: 9788131731017 LCCN: Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2010