TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Agnihotri,Prafulla Y.
TI  - Principles of marketing: a South Asian perspective 
SN  - 9788131731017
AV  - HF5415 .K636 2010
PY  - 2010///
CY  - New Delhi
PB  - Pearson/Dorling Kindersley
KW  - Marketing
ER  -