Keller, Kevin Lane <br/><br/>
Best practice cases in branding :  lessons from the World's strongest brands / 
Kevin Lane Keller. 
 - 3rd ed. 
 - New Delhi :  Pearson Education,  c2008. 
 - 382 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131721155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HD69  / .B7K45 2008