TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the World's strongest brands 
SN  - 9788131721155
AV  - HD69 .B7K45 2008
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references; Marketing & International Business
ER  -