TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780071221115
AV  - HF5415.13 .P388 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
ER  -