McDaniel, Carl <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb and Joseph F. Hair 
 - 11th ed. 
 - Australia :  South-Western/ Cengage Learning,  c2011. 
 - xxvi, 77 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780538754873 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M3794 2011