Pride, William M. <br/><br/>
Marketing / 
William M. Pride and O. C. Ferrell 
 - 15th ed. 
 - Mason, OH. :  South-Western/Cengage Learning,  c2010. 
 - xxx,i 605  p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780324834260 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2010