TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780324834260
AV  - HF5415 .P658 2010
PY  - 2010///
CY  - Mason, OH.
PB  - South-Western/Cengage Learning
KW  - Marketing
ER  -