Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark C. Green. - 6th global ed. - Upper Saddle River, N.J : Prentice Hall, c2011. - xxxiv, 587 p. : ill., maps. ; 28 cm.

Includes bibliographical references and indexes.



9780137042685 013704268X


Export marketing

Marketing

HF1416 / .K44 2011