Burns, Alvin C. Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns and Ronald F. Bush - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 39 p. : ill. ; 29 cm. ISBN: 9780135078228 LCCN: Subjects--Topical Terms: Marketing researchMicrosoftExcel LC Class. No.: HF5415.2 / .B7787 2012