Moriarty, Sandra Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xlvi, 640 p. : ill. ; 29 cm. ISBN: 9780135009383 LCCN: Subjects--Topical Terms: Advertising LC Class. No.: HF5823 / .W455 2009