Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock and Jochen Wirtz 
 - 7th ed. 
 - Boston :  Prentice Hall,  c2011. 
 - xxii, 626 p. :  ill., maps. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780136107217 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Professions
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L5883 2011