O'Guinn, Thomas C. Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik - 6th ed. - Mason, OH : South-Western, Cengage Learning, c2012. - xli, 693 p. ; ill. ; 29 cm. ISBN: 9780538473323 LCCN: Subjects--Topical Terms: AdvertisingAdvertising media planning LC Class. No.: HF5821 / .O34 2012