TY - BOOK AU - O'Guinn,Thomas C. AU - Allen,Chris T. AU - Semenik,Richard J. TI - Advertising and integrated brand promotion SN - 9780538473323 AV - HF5821 .O34 2012 PY - 2012/// CY - Mason, OH PB - South-Western, Cengage Learning KW - Advertising KW - Advertising media planning ER -