TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780538475402
AV  - HF5415 .P658 2012
PY  - 2012///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
ER  -