Kotler, Philip Marketing management : a South Asian perspective / Philip Kotler ... [et al.]. - 13th ed. - New Delhi : Dorling Kindersley, c2009. - xlvii, 647 p. : ill. ; 28 cm. ISBN: 9788131716830 LCCN: Subjects--Topical Terms: MarketingManagement LC Class. No.: HF5415.13 / .K64 2009