Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - 6th ed. 
 - New Delhi :  Dorlings Kindersley,  c2011. 
 - 948p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing research<br/>Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2011