TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9788131731819
AV  - HF5415.2 .M29 2011
PY  - 2011///
CY  - New Delhi
PB  - Dorlings Kindersley
KW  - Marketing research Marketing research
KW  - Methodology
ER  -