Spiller, Lisa D. <br/><br/>
Contemporary direct & interactive marketing / 
Lisa D. Spiller and Martin Baier 
 - 2nd ed. 
 - New Delhi :  Pearson,  c2010. 
 - xxvi, 477 p. :  ill., maps. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788131730997 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .S65 2010