Kotler, Philip Marketing management / Philip Kotler ... [et al.]. - 14th ed. - Boston : Pearson, c2012. - xxii, 657, [127] p. : ill. ; 29 cm. ISBN: 9780273753360 LCCN: Subjects--Topical Terms: MarketingManagement. LC Class. No.: HF5415.13 / .K64 2012