Kurtz, David L. <br/><br/>
Kurtz & Boone principles of contemporary marketing / 
David L. Kurtz 
 - 14th ed. 
 - Australia :  South-Western/ Cengage Learning,  c2010. 
 - xxxii, 670 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780324828085 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K848 2010