TY  - BOOK
AU  - Moriarity,Sandra
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9780273752929
AV  - HF5823 .W455 2012
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Advertising
ER  -