Marcus, Alfred A. Management strategy : achieving sustained competitive advantage / Alfred A. Marcus. - 2nd ed. - New York : McGraw-Hill/Irwin, c2011. - xxi, 231 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 9780071289412 Subjects--Topical Terms: Strategic planning.Management.Competition. LC Class. No.: HD30.28 / .M37 2011