Wood, Marian Burk <br/><br/>
The marketing plan handbook / 
Marian Burk Wood 
 - 4th ed. 
 - Boston :  Prentice Hall,  c2011. 
 - xiv, 210 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780136089360 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Handbooks manuals etc
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W66 2011