TY  - BOOK
AU  - Semenik,Richard J.
AU  - Allen,Chris T.
AU  - OGuinn,Thomas C.
TI  - Advertising and promotions: an integrated brand approach 
SN  - 9780538479868
AV  - HF5837 .A384 2012
PY  - 2012///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Advertising media planning
KW  - Branding
KW  - Marketing
ER  -