Research traditions in marketing / 
edited by Gilles Laurent, Gary L. Lilien and Bernard Pras 
 - Boston :  Kluwer Academic publishers,  c1993. 
 - xxii, 442 p. ;  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>07923393880 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .R44 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R311