TY  - BOOK
AU  - Laurent,Gilles
AU  - Lilien,Gary L.
AU  - Pras,Bernard
TI  - Research traditions in marketing
SN  - 07923393880
AV  - HF5415.2 .R44 1993
U1  - 658.8 
PY  - 1993///
CY  - Boston
PB  - Kluwer Academic publishers
KW  - Marketing research
ER  -