Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley and William Rudelius 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2011. 
 - liii, 746 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780073529936 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2011