Grewal, Dhruv <br/><br/>
Marketing / 
Dhruv Grewal and Michael Levy. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2010. 
 - xxxv, 683 p. :  ill., maps. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 625-656) and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071285469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .G74 2010