TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780071285469
AV  - HF5415 .G74 2010
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 625-656) and indexes; Marketing & International Business
ER  -