Thompson, Arthur A.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ... [et al.]. - 18th ed. - New York : McGraw-Hill/Irwin, c2012. - vp. : col. ill. ; 26 cm.

Includes index.



9780071317009


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .C73 2012