TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret A.
AU  - Gamble,John E.
AU  - Strickland,A.J.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9780071317009
AV  - HD30.28 .C73 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes index; Management
ER  -