Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund and Barry J. Babin 
 - 10th ed. 
 - Australia ; Mason, OH :  South -Western/Cengage Learning,  c2010. 
 - xxii, 714 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780324788617 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 2010