TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 9780324788617
AV  - HF5415.2 .Z54 2010
PY  - 2010///
CY  - Australia ; Mason, OH
PB  - South -Western/Cengage Learning
KW  - Marketing research
ER  -