Understanding business strategy : concepts plus /
R. Duane Ireland, Robert E. Hoskisson and Michael A. Hitt.
- 3rd ed.
- Mason, OH. : South-Western Cengage Learning, c2012.
- xvi, 230, [12] p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780538476812 0538476818
Strategic planning. Strategic planning--Case studies. Business planning. Business planning--Case studies.