TY  - BOOK
AU  - Ireland,R.Duane
AU  - Hoskisson,Robert E.
AU  - Hitt,Michael A.
TI  - Understanding business strategy: concepts plus 
SN  - 9780538476812
AV  - HD30.28 .I74 2012
PY  - 2012///
CY  - Mason, OH.
PB  - South-Western Cengage Learning
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
N1  - Includes bibliographical references and index; Management
ER  -