Bateson, John E. G. Services marketing / John E. G. Bateson and K. Douglas Hoffman. - 4th ed. - Australia : South-Western/ Cengage Learning, c2011. - xvii, 468 p. : ill. ; 28 cm. Includes bibliography & iiindex. ISBN: 9780538476454 Subjects--Topical Terms: Service industries--Marketing. LC Class. No.: HD9980.5 / .B38 2011