TY  - BOOK
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas
TI  - Services marketing
SN  - 9780538476454
AV  - HD9980.5 .B38 2011
PY  - 2011///
CY  - Australia
PB  - South-Western/ Cengage Learning
KW  - Service industries
KW  - Marketing
N1  - Includes bibliography & iiindex; Marketing & International Business
ER  -