The service-dominant logic of marketing / 
edited by Robert F. Lusch and Stephen L. Vargo 
 - Armonk, N.Y. :  M.E. Sharpe,  c2006. 
 - xviii, 449 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9780765614919 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Philosophy<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415  / .S377 2006