TY  - BOOK
AU  - Lusch,Robert F.
AU  - Vargo,Stephen L.
TI  - The service-dominant logic of marketing
SN  - 9780765614919
AV  - HF5415 .S377 2006
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Marketing
KW  - Philosophy
KW  - Customer services
ER  -