Hooley, Graham <br/><br/>
Marketing strategy and competitive positioning / 
Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud 
 - 5th ed. 
 - New York :  Pearson Financial Times/Prentice Pearson Financial,  c2012. 
 - xv, 578 p. ;  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780273740933 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .H66 2012