TY  - BOOK
AU  - Hooley,Graham
AU  - Piercy,Nigel F.
AU  - Nicoulaud,Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9780273740933
AV  - HF5415.127 .H66 2012
PY  - 2012///
CY  - New York
PB  - Pearson Financial Times/Prentice Pearson Financial
KW  - Target marketing
KW  - Marketing
KW  - Management
ER  -