Kurtz, David L. Kurtz & Boone principles of contemporary marketing / David L. Kurtz - 15th ed. - Australia : South-Western/ Cengage Learning, c2012. - xxxvii, 662 p. : ill. ; 28 cm. ISBN: 9780538481779 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K848 2012