TY  - BOOK
AU  - Kurtz,David L.
TI  - Kurtz & Boone principles of contemporary marketing
SN  - 9780538481779
AV  - HF5415 .K848 2012
PY  - 2012///
CY  - Australia
PB  - South-Western/ Cengage Learning
KW  - Marketing
ER  -