Shah, Anupam <br/><br/>
Encyclopaedia of marketing / 
Anupam Shah 
 - New Delhi :  Anmol,  c2006. 
 - 302p. ;  25 cm. 
<br/><br/><label>ISBN: </label>8126129247 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Dictionaries
<br/><br/><label>LC Class. No.: </label>HD30.15  / .S5 2006