Ferrell, O. C. <br/><br/>
Marketing management strategies / 
O. C. Ferrell and Michael D. Hartline 
 - 5th ed. 
 - Mason, OH :  South-Western Cengage Learning,  c2011. 
 - xxii, 746 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780538467445 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2011