TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing management strategies
SN  - 9780538467445
AV  - HF5415.13 .M3586 2011
PY  - 2011///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
ER  -