Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund and Barry J. Babin 
 - 5th ed. 
 - Australia :  South-Western Cengage Learning,  c2013. 
 - xxiv, 452 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781133273431 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z537 2013