TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9781133273431
AV  - HF5415.2 .Z537 2013
PY  - 2013///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing research
ER  -